The BoConcept
Alternate title- The only comfy chair in the place.
I was recently introduced to BoConcept, the Danish modern, minimalist furniture line, by my girlfriend. We had the pleasure of visiting their store in Georgetown, DC while she shopped for a bed. She is of Norwegian extraction and I am Swedish so the chances of a Scandinavian DNA match were good. The styles certainly had the expected sleek and austere look. Matter of fact much of the stuff seemed designed to just barely be there.
This was certainly true for the bed she ended up picking, which projected a shiny, lacquered platform floating above, well just barely above the floor. That was another feature, the lowness I mean. That stems from several factors: She’s 5′2″ so ergonomically it makes sense, low is currently (and I guess historically) trendy, and OK I don’t know why, but low was the game.
SInce I am well-renowned as a hip, urbane, metro kinda guy, this was obviously a place where I could find many things to fit my eye. And I did. Most everything in the store fit my eye. it was my butt and back that didn’t get much of a fit. Now I will qualify this by exempting the beds and their memory foam style mattresses, those seem to have nothing but blissful, body hugging in mind. But the sofas, and sectionals and chairs…Yeah no. Even my girl copped to this saying “I looked at their furniture online and in the catalogs and loved it, but had never actually sat on any of it. And I gotta agree the sofas and chairs just aren’t comfortable.” A minimalist review, perfectly in character for her, and remember she did buy the bed and mattress.
It made me think of ascetics and their renouncing of worldly pleasures; there was no pleasure to be had sitting in any of them. I mean seriously, you had to balance on the front and hover forward ‘cuz if you sat back they had you leaning so far to the rear your abs got an unscheduled work out. This over-angling to the rear was consistent on every style of seating, bar one awesome, reclining masterpiece. This welcome exception was so atypical it seemed to have been smuggled in by a fellow traveler like me who craved only the opportunity to actually relax.
Taking advantage of this island of hedonism while the discussions about design, minimalism and delivery dates occurred, I contemplated just what the BoConcept was. Feet pleasantly elevated, head cradled in a leather embrace, Cool Rays on to minimize the glare from all the highly, yet un-brightly, varnished surfaces and it was time to ponder the near total lack of comfy spots to squat.
It really didn’t take long, which jived with the whole stripped down vibe, and the answer fit the Viking heritage my girl, the furniture, its creators and I all shared.
“Suffer during the day, so you sleep well at night.”
Simple, but like most things best not overthunk.
